Resources Library by ANA

Hybridizing research approaches to bring agility and deeper human centricity to decision making

Catalogue: Congress 2023

Authors: Bev Tigar-Bassett, Jerusha Ramdeen

Companies: The Coca-Cola Company , Borderless Access

October 5, 2023

Salience and Staying Power

Salience and Staying Power 

Catalogue: Congress 2023

Authors: Lucy Davison, James Sallows, Paul Hudson, Diana Mitkov, Anna Apostolopoulos

Companies: Keen as Mustard Marketing, Pearson S.A. de C.V., FlexMR

October 5, 2023

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020

Authors: Rich Timpone, Vinod Venkataraman

Company: IPSOS

September 15, 2020

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020

Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong

Company: IPSOS

September 15, 2020

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin

Company: ZappiStore

July 8, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Dealing with disruption

Hear how COVID-19 has impacted business strategy, ways of working, and decision making.

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Finn Raben, Michelle Gansle, Jon Puleston, Kristen Griffith

April 30, 2020

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019